A writer’s instinct. A founder’s ambition.

It starts with ahello.

AI-styled editorial portrait of Neha in an aubergine blazer against a lilac backdrop.

I’m Neha. I connect B2B SaaS brands with the people they’re meant to reach.

Have something in mind?
Scroll. See where it goes.Karachi, Pakistan / Open to the world
A conversation takes shape

The right wordschange whathappens next.

A reply. A relationship. A business.
That’s the work I care about.

Writing · Positioning · Cold email
One connected practice.

01 / The story so far

Skip to the work
16Years old / The first step

A blank page. A place to start.

Before the agency,
there was a writer.

I started freelancing at sixteen. Writing was the first skill I learned to turn into something of my own.

Learning a craft. Working with clients. Finding my feet while doing the work.

Read my story (opens in a new tab)
20Years old / A bigger responsibilityFrom words
to a business.

Vortexify / Launched April 2024

Then I built
something bigger.

At twenty, I co-founded Vortexify. A B2B SaaS marketing agency bringing content, brand strategy and outbound together.

The shift was personal: from doing the work to taking responsibility for where it could go.

The founding story (opens in a new tab)
AI-styled editorial portrait of Neha seated against a dark plum backdrop.Next

Still learning. Still building.

Leave the door
a little more open.

Through SalesSchool, I’m sharing sales and freelancing lessons with people finding their own place to start.

Because learning something is good. Making it easier for the next person is better.

Meet the ventures

Between the idea and the reply

Good words.Real work.

See the thinking
AI-styled editorial scene of Neha writing at a desk in soft daylight.
Observe. Write. Refine.AI-styled editorial

What I actually do

Attention isn’t
the finish line.

The work is to turn it into a conversation.
Here’s how I think about that.

See a message take shape
01

Find the person.

Audience, positioning and brand strategy. Get clear on who you help, and why they should care.

Strategy
02

Find the words.

Content and copy with a point of view. Make the message sound like a person worth listening to.

Writing
03

Make the connection.

Cold email and lead generation. Put a relevant offer in front of the right people, with a clear next step.

Outreach

A small example / not a client campaign

Less noise.
More reason to reply.

Watch a generic pitch become a useful opening.

Draft Conversation01 / 03

Start here“We help businesses grow. Interested?”

To: a founder improving SaaS onboarding

Your onboarding asks new users to do a lot before their first win.

A clearer first email could help them find that win sooner.

Would a short teardown of that email be useful?

Begin with a specific person and problem.

02 / From thinking to doing

Built with intent.

Two ventures.
One belief in what people can do.

01 / Co-founder

Good growth starts
with a conversation.

Vortexify brings cold email, lead generation and brand marketing together for B2B SaaS businesses.

My part
Strategy, writing & marketing
Since
Launched April 2024
Inside Vortexify Meet Vortexify (opens in a new tab)

02 / Founder

A place to start.
Room to grow.

Making sales and freelancing lessons more approachable for people taking their first steps.

My part
Founder & educator
The focus
Sales foundations · freelancing
Inside SalesSchool Ask about SalesSchool (opens in a new tab)
Selected ventures / 01—02 Keep scrolling to explore
Editorial still life of a notebook, pen and a sketched three-step process.

03 / Notes from the middle of it

Unfinished thoughts.
Honestly shared.

On starting young, building a business
and finding a voice along the way.

04 / This could be the beginning

You’ve met me.
I’d like to meet you.

your move.

A brand to build. A message to find.
Tell me what you’re working on.

Say hello on LinkedIn (opens in a new tab)

Vortexify / Behind the venture

From a first hello
to a next step.

A B2B SaaS marketing agency, co-founded in 2024.

The challenge

Attention is only the start. An outreach message needs a relevant audience, a clear offer and a reason to reply.

The practice

Bring positioning, brand content and cold email into one connected marketing effort. My contribution brings writing and strategy together.

The evidence

Vortexify launched in April 2024. Client-specific campaigns and performance data are not published here; the founding story and agency page are linked below.

Visit Vortexify (opens in a new tab)Read about the co-founders (opens in a new tab)

SalesSchool / Behind the idea

A little less guessing.
A place to begin.

A free virtual community for practicing sales and learning together.

The starting point

Beginning is difficult when you don’t know what to ask. SalesSchool grew from the wish to make the lessons of doing the work more approachable.

My role

Founder and educator, sharing sales foundations and the experience of starting out as a freelancer.

What’s next

Ask me on LinkedIn about current learning opportunities. Current cohort dates, access terms and participation numbers are not listed here.

Ask about SalesSchool (opens in a new tab)